A company is in need of a killer logo to stand out and be recognized! That company has chosen you to be their hero! You plan a meeting with the potential client and you can take charge and be confident with a list of essential questions to ask clients to get a better understanding of what they have in mind for a logo that will leave a memorable mark to their customer base. It’s their brand identity and they need it bold!
Why do you need to have a list of questions for your client? The list of questions help give you the designer an idea to lay out the logo but also helps build a relationship between you and the client. It also will help with having a rough idea on when to schedule a deadline.
Here is a list of questions to ask:
Company Name –
Company Slogan –
List of services (what do you do?) –
Who is the target market? Age Range? Gender? Personality?
Will we be doing just a logo concept? What other things will you need to get started?
Feeling would you like logo to convey? (descriptor words are very important)
What is your deadline?
Any images/icons you would like to be included in logo?
Do you have a specific font in mind?
Do you have some references of logos you like?
What colors do you like to have on the logo? What colors should be avoided?
Who are your competitors?
What files are you requesting as deliverables?
What is your budget?
Any other information you would like to include?
This is just a basic list of questions to ask a client to get started in brainstorming concepts. What sort of questions do you ask clients?